No one can deny the huge impact technology has on society. Social media has affected everything, from the way we order food, communicate, and even the way we travel.
Let’s face it; so much can now be done with social media that it has even transformed corporate travel.
#1 – Social media gives companies a chance to interact with their customers
With social media, corporate travel is transformed, enabling consumers to plan their trips, even without talking to a rep. They can book accommodations, car services, and anything else needed for the trip through social networks.
#2 – Social media allows travel agents to communicate directly with customers
Social media networking helps travel agents share content to their target consumers, such as travel deals, travel itinerary, or interesting content about a locale. This helps agents build a loyal following and get more leads in the process.
#3 – Social media brings a new level of transparency to the travel industry
Travelers can leave testimonials via Linkedin, Facebook, Google+ or Twitter. Now, you don’t have to rely on sales brochures and enticing pictures that look too good to be true, because people who’ve actually been to the place write reviews and post pictures of their trip.
#4 – Social media lets companies respond to bad feedback
Sometimes, customers share unpleasant experiences they had with a service or product. When this happens, the good news is, you can easily respond via social media to diffuse the situation. Doing so shows that your care for your customer’s satisfaction.
For instance, if a customer posts that he or she was unhappy about being picked up late by the chauffeur service contracted for corporate travel, a reply from the company explaining what happened will definitely help.
#5 – Social media allows companies to share news and updates with customers
News, events, or promotions within the company can be posted in an official page. This shows people that your business is trustworthy and credible
#6 – Social media lets you show off your expertise
With social media, you are also able to create a community around your business. Travel companies can establish their expertise by sharing information about their locale area, such as festivals, gatherings, weather conditions, expos, etc.
Social media has transformed corporate travel in so many ways. Businesses are able to interact with their customers in a way that wasn’t possible before. If you need Boston Corporate Coach Car Services for your company’s next corporate travel, don’t hesitate to reach us via our social media accounts.